Effectively marketing properties is something that the founders of Encore have been doing for almost two decades. In that time we have seen every manner of marketing approach, some of which were brilliant and some of which were just plain ridiculous. Without a doubt, the most powerful property marketing machine we have ever seen involves commercial, general population TV.

We are providing a sample here.

This sample commercial is identical to that which we will produce for any appropriate New Zealand property, but this sample has an American voice. Obviously, such property commercials for your property will have a Kiwi presenter.

To be quite candid, there are many properties that do not lend themselves to such an approach. A property that will market well on television must have substantial visual appeal. It should either look very good from the inside or outside and preferably both. The rooms need to be of reasonable size and the furnishings, if any, need to enhance the rooms, without overwhelming them.

Imagine the massive special attention that only TV marketing can provide... then imagine your property in a staring role!

TV Marketing: Pro's & Con's

Pro Tens of thousands of potential buyers see your property A full minute commercials allows for describing your property in detail The commercial can be presented on specific shows and times The cost is far less than you imagine and is worth the small differential Your property takes on "Star" recognition and enhanced desirability

Con Such commercials require excellent interior & exterior photography Only a limited number of properties lend themselves to TV marketing